First Who - Then What
Park Hotel Group (PHG) is a leading hospitality company in Asia Pacific with a strong legacy in real estate investment. The company has been progressing rapidly since 2004 and is now on track to meeting our global target of 50 hotels by 2023.
Our fast-growing portfolio of hotels and resorts today spans three performance-driven brands – luxury Grand Park, upscale Park Hotel and lifestyle midscale Destination.
Because as owners too, we have continued to adopt a quality-focused and bottom-line driven management approach for optimum returns while respecting the needs of individual owners.
With a current presence in Singapore, Malaysia, Indonesia, Maldives, China, Hong Kong SAR, South Korea, and Australia, we are looking to expand further to a total of 50 hotels within the next few years.
Designed to appeal to different traveller mindsets, preferences and occasions. Identifying the brand that best suits the market and location of your property is one of the first steps of success.
Global Sales Presence
PHG has a global network of 15 sales offices in key markets such as Singapore, Indonesia, China, Hong Kong SAR, Japan, South Korea, India, the United Kingdom and the United States of America. Managing over 400 accounts worldwide, our expert sales teams act as an extension of your hotel sales team to create business opportunities to drive demand to your property
Acquisition Solutions & Campaigns to Drive Demand
A high Share of Voice (SOV) as defined by the number of guests/personalised emails sent/web visits per hotel demonstrates the efficiency of acquisition programmes. As system contribution grow, so should SOV.
We also maximise our exposure on social media to reinforce our brand positioning and are able to reach more potential travellers through interesting stories and meaningful conversations.
Food & Beverage Concepts
Our food & beverage (F&B) outlets at our hotels are considered key profit centres and are managed as such. Beyond serving hotel guests as a breakfast venue, our F&B outlets are positioned as social spaces with unique dining concepts that appeal to both locals and travellers.
Representation in International Trade Events
Our global sales team will represent your hotel at key trade shows to build awareness and relationships with clients and partners. In addition, hotels can join these events at a minimal cost through PHG’s sponsorship.
ASEAN Tourism Forum, ITB Berlin, ITB Asia, ITB China, ITCMA, SATTE, PATA, Business MICE and Leisure Travel Mart, OTM - India
Find out more about the eight pillars that guide us when working with you to ensure that you get the best returns on your investment and achieve your vision.
Ready to take the next step? Park Hotel Group invites you to connect with us to help you achieve your vision and to join us as we grow our portfolio of hotels around the world!