Eight Great Reasons Why

1 | MANAGEMENT THAT’S TAILORED TO YOU

We listen.

We appreciate your priorities. Understanding your business goals is vital to achieving success together. Together, we co-create a shared vision, put in place the strategy and processes and work hand in hand towards bringing your goals and aspirations to life.

2 | A FOCUS ON VALUE CREATION

We are value creators.

We assess the feasibility of your investment, evaluate market opportunities of your locale and identify the best concepts that will work for your property. We map the user journeys, identify the 4 ‘Ps’, develop the unique positioning and marketing angles and define the KPIs. We enhance assets, maximise returns on investment, acquire market share and even bolster plans to grow the legacy of our owners.

3 | FLEXIBILITY IS OUR FORTE

It’s all about you.

There is no cookie cutter formula for building successful hotels. As owners, you want to manage your build costs, reduce unnecessary expenses and avoid multi-layered fees. As partners, we engage in open conversations about all your concerns and provide flexibility on the implementation of brand standards to meet budget.

4 | WE PUT OUR HEART INTO EVERY DEAL

Being an entrepreneur-led company, we are invested in your success.

It is easy to become just a number when you are part of a big engine that signs hundreds if not thousands of hotels a year. Despite our growth trajectory, a unique facet of PHG is that we continue to retain core family values in our relationships, partnerships and interactions with our communities. No matter how big we become, we want to retain the feeling of being small.

5 | BRANDS THAT NEVER GET LEFT BEHIND

The only constant is change.

Businesses that stand still risk being left behind. Evolving consumer demands and behaviours means the hospitality industry is at the forefront of such disruption. We understand this. As a challenger brand, we never had the luxury of being complacent. Our robust social listening tools and customer feedback loops are constantly working hard to find new areas where consumers are underserved, or the experience is lacking. And our teams are ready and resourced to listen, and to act on it.

6 | BUILDING BUSINESS THAT LAST

People. Planet. Profit.

Management contracts are long-term commitments, and the right partnerships even more so. While times may change, our commitment to doing the right thing has not. Our roots as owners and asset managers mean we still believe that success is the result of creating strong foundations, built by having dedicated teams and enduring relationships with partners that lead to empowered team members, satisfied customers and an improved community.

7 | OUR PEOPLE PLAY A BIG PART

Prioritising the human touch.

Hotels are complex businesses where the customer journey comprises of many moving parts and countless customer touchpoints. Well reviewed properties with high ratings are the results of a well-oiled operating platform that takes hard work and consistent reinforcement. The ability to learn and unlearn throughout our working life is the only way to ensure we can meet evolving consumer demands and be future ready.

8 | THINK LIKE A GUEST. ACT LIKE AN OWNER.

We are owners too.

Despite the infrastructure and efficiencies of a much larger hospitality chain, we retain the hands-on small chain attention to detail and service; and nimble, responsive operating philosophy that is reflective of our unique size and identity. The founder and former CEO of Park Hotel Group has led the company to enjoy amazing progress for over 15 years since Day One. The company continues to be entrepreneur-led organisation, with a strong sense of ownership and purpose in everything that we do. Our personal and genuine culture remains a highly appreciated trait by our owners and partners.

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